Chasing Search Engine Algorithms: Wisdom or Folly?

Properly optimized web sites can achieve top rankings in web search results. But when search engines change, should you follow suit? Even the experts disagree. A special report from the Search Engine Strategies conference, August 8-11, 2005, San Jose, CA. Search engine marketing is based on algorithms—those unpublished formulas by which search engines determine how to rank websites. Most search marketers spend a fair bit of time contemplating algorithms—how they work, what they’re looking for, ...