Traffic drops and site architecture issues

From: Webmaster Central Blog – by Luisella MazzaWebmaster Level: Intermediate. We hear lots of questions about site architecture issues and traffic drops, so it was a pleasure to talk about it in greater detail at SMX London and I’d like to highlight some key concepts from my presentation here. First off, let’s gain a better understanding of drops in traffic, and then we’ll take a look at site design and architecture issues. Understanding drops in traffic As you know, fluctuations in search results happen all the time; the web is constantly evolving and so is our...
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5 ways to improve your landing pages

by Sam Niccolls SEOmoz.com (NOTE FROM RAND: Please welcome Sam Niccolls, SEOmoz’s newest addition to the consulting team – we hope you all like him as much as we do!) A lot a marketers focus optimization efforts at the bottom of their conversion funnels. One effective way to examine conversion rates at the bottom of the funnel is to create a custom segment that excludes visitors who bounce. As this segment gives you a view of your engagement data that only shows interested visitors, this is a great way to inform site changes. After all, these visitors are the ones who are most likely...
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PageRank Sculpting

By Matt Cutts People think about PageRank in lots of different ways. People have compared PageRank to a “random surfer” model in which PageRank is the probability that a random surfer clicking on links lands on a page. Other people think of the web as an link matrix in which the value at position (i,j) indicates the presence of links from page i to page j. In that case, PageRank corresponds to the principal eigenvector of that normalized link matrix. Disclaimer: Even when I joined the company in 2000, Google was doing more sophisticated link computation than you would observe from the classic...
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