Traffic drops and site architecture issues

From: Webmaster Central Blog – by Luisella MazzaWebmaster Level: Intermediate. We hear lots of questions about site architecture issues and traffic drops, so it was a pleasure to talk about it in greater detail at SMX London and I’d like to highlight some key concepts from my presentation here. First off, let’s gain a better understanding of drops in traffic, and then we’ll take a look at site design and architecture issues. Understanding drops in traffic As you know, fluctuations in search results happen all the time; the web is constantly evolving and so is our...