What is a canonical page?

Many sites have similar page content in their websites. Often named as duplicated content. If search engines (like Google) will find duplicated content, then Google will index only one version. And in your case this could be the wrong version (page) and you could miss a lot of potential traffic. This is what we call a canonical issue. A canonical page is the preferred version of a set of pages with highly similar content. But you as the web owner can tell Google which version has to be indexed, by adding a specific parameter in the section of your website. Watch Matt Cutt’s video about...
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Traffic drops and site architecture issues

From: Webmaster Central Blog – by Luisella MazzaWebmaster Level: Intermediate. We hear lots of questions about site architecture issues and traffic drops, so it was a pleasure to talk about it in greater detail at SMX London and I’d like to highlight some key concepts from my presentation here. First off, let’s gain a better understanding of drops in traffic, and then we’ll take a look at site design and architecture issues. Understanding drops in traffic As you know, fluctuations in search results happen all the time; the web is constantly evolving and so is our index....
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5 ways to improve your landing pages

by Sam Niccolls SEOmoz.com (NOTE FROM RAND: Please welcome Sam Niccolls, SEOmoz’s newest addition to the consulting team – we hope you all like him as much as we do!) A lot a marketers focus optimization efforts at the bottom of their conversion funnels. One effective way to examine conversion rates at the bottom of the funnel is to create a custom segment that excludes visitors who bounce. As this segment gives you a view of your engagement data that only shows interested visitors, this is a great way to inform site changes. After all, these visitors are the ones who are most likely to...
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Link exchanges: The poor man's SEO

Source: CNN.com (CNET) — Large Internet companies spend millions on consultants and technology trying to get their sites to rank among the highest results on Google. Everyone else has to rely on the poor man’s search-engine optimization: the link exchange. If you’ve ever hung up your own shingle on the Web, you’ve probably gotten an e-mail to this effect at some point: “Dear So-and-so, I believe your site and mine could benefit from exchanging links.” We probably get eight to 10 a week in the CNET News general mailbox, mostly from technology-related companies but...
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How many search keywords can I target per page?

by Mike Moran I’m sometimes asked this question, usually by someone savvy in search marketing. After all, it’s expensive to create and optimize pages for search, so you’d want to amortize that investment over as many keywords as possible right? Actually, no. The number of organic search keywords I recommend you target per page is one. Surprised? A lot of people are, and I admit to perhaps being more extreme than some on this issue. Still, I will stick to this advice because I think it’s the right way to approach the problem, even if you end up compromising later. Image by...
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