Mar 30, 2010 at 11:28am ET by Debra Mastaler If you find yourself in link hell it might be because… 1.  You accepted information from the herd. The SEO/SEM industry is becoming cluttered with people trying to make a name for themselves by regurgitating information. Don’t take anything as fact. Test, test and test some more before drawing conclusions or changing how you build links. If a tactic sounds too good to be true, it probably is. Keep an eye on the official search engine webmaster blogs and video channels. Of the four major engines, Bing and Google do the best job...

From Matt Cutts Blog **** Google has been working on some new algorithms and tools to tackle linkspam and we’d like to ask for linkspam reports from you. If you’d like to tell us about web sites that appear to be using spammy links (e.g. paid links that pass PageRank, blog spammers, guestbook spammers, etc.), here’s how to send us more info. Go to https://www.google.com/webmasters/tools/spamreport and tell us about the site that appears to be employing link spam. Be sure to include the word “linkspam” (all one word, all lower-case) in the textarea (the last field in the form). If...