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by Stone Reuning (from: searchengineguide.com) Google’s new system for indexing content on the Internet, Caffeine, went live June 8. It used to be that Google updated its indexes every couple weeks. Now it’s darn close to real time. This is good news if you update your content regularly. Since Google now refreshes its index much more frequently, it will be constantly looking for the most relevant results to display for any given search phrase. Wait a minute!  What if I’m not adding content to my website regularly? While this isn’t an algorithmic adjustment in how...

From the official Google Webmaster Central Using site speed in web search ranking You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests. Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there....

From Matt Cutts Blog **** Google has been working on some new algorithms and tools to tackle linkspam and we’d like to ask for linkspam reports from you. If you’d like to tell us about web sites that appear to be using spammy links (e.g. paid links that pass PageRank, blog spammers, guestbook spammers, etc.), here’s how to send us more info. Go to https://www.google.com/webmasters/tools/spamreport and tell us about the site that appears to be employing link spam. Be sure to include the word “linkspam” (all one word, all lower-case) in the textarea (the last field in the form). If...

From: WebProNews Google’s Matt Cutts discussed two key ingredients of where Google is headed in an interview with WebProNews out in Vegas. The first of these ingredients is of course Google’s much discussed Algorithm update (Caffeine), which was recently found to begin rolling out soon. The fact of the matter, as Matt himself says, is that it is only going live at one of Google’s data centers, and it is not even live yet, but will be before the holidays. That said, Caffeine will not roll out to the rest of Google’s data centers until after the holidays. He says that while Google could...