There are millions of websites and blogs on the Internet on every imaginable topic. Most sites don’t get many visitors, though. It takes much more work than just getting a site up to bring traffic in. One such factor is SEO link building, the process of getting backlinks from other relevant sites that have good content. There are some successful link builders out there but the majority don’t do it right. If you want to beat your competition in the search engines then you must understand link building. When building links the only thing to worry about is if you are giving the search engines...

Mar 30, 2010 at 11:28am ET by Debra Mastaler If you find yourself in link hell it might be because… 1.  You accepted information from the herd. The SEO/SEM industry is becoming cluttered with people trying to make a name for themselves by regurgitating information. Don’t take anything as fact. Test, test and test some more before drawing conclusions or changing how you build links. If a tactic sounds too good to be true, it probably is. Keep an eye on the official search engine webmaster blogs and video channels. Of the four major engines, Bing and Google do the best job...

From Matt Cutts Blog **** Google has been working on some new algorithms and tools to tackle linkspam and we’d like to ask for linkspam reports from you. If you’d like to tell us about web sites that appear to be using spammy links (e.g. paid links that pass PageRank, blog spammers, guestbook spammers, etc.), here’s how to send us more info. Go to https://www.google.com/webmasters/tools/spamreport and tell us about the site that appears to be employing link spam. Be sure to include the word “linkspam” (all one word, all lower-case) in the textarea (the last field in the form). If...

Publication permission granted by SpanishSEO.org It is not common for an SEO company to deal with new clients that have worked before with companies offering link building services. Depending on the quality of the service provided, links will help boost rankings or harm the site in ways people cannot image. In many cases we have to deal with sites that are ranking poorly in search engine results due to penalization issues caused by negative link building strategies. The most common of these penalizations are the ones involving: Participation in link farms Buying excessive links Excessive...

Source: CNN.com (CNET) — Large Internet companies spend millions on consultants and technology trying to get their sites to rank among the highest results on Google. Everyone else has to rely on the poor man’s search-engine optimization: the link exchange. If you’ve ever hung up your own shingle on the Web, you’ve probably gotten an e-mail to this effect at some point: “Dear So-and-so, I believe your site and mine could benefit from exchanging links.” We probably get eight to 10 a week in the CNET News general mailbox, mostly from technology-related companies...