Source: CNN.com (CNET) — Large Internet companies spend millions on consultants and technology trying to get their sites to rank among the highest results on Google. Everyone else has to rely on the poor man’s search-engine optimization: the link exchange. If you’ve ever hung up your own shingle on the Web, you’ve probably gotten an e-mail to this effect at some point: “Dear So-and-so, I believe your site and mine could benefit from exchanging links.” We probably get eight to 10 a week in the CNET News general mailbox, mostly from technology-related companies...

From: Webmaster Central Blog – by Luisella MazzaWebmaster Level: Intermediate. We hear lots of questions about site architecture issues and traffic drops, so it was a pleasure to talk about it in greater detail at SMX London and I’d like to highlight some key concepts from my presentation here. First off, let’s gain a better understanding of drops in traffic, and then we’ll take a look at site design and architecture issues. Understanding drops in traffic As you know, fluctuations in search results happen all the time; the web is constantly evolving and so is our...

By Robin Nobles Contributing Writer Over the last few months, search engine submissions have changed dramatically. Now is the time to analyze the way we’re submitting our Web pages and to rethink our submission strategies. Regretfully, I still see people paying big bucks to search engine submission services who will submit their pages to thousands of search engines for one “low price.” What they aren’t told is that the act of “submitting” their pages has nothing to do with top search...

Properly optimized web sites can achieve top rankings in web search results. But when search engines change, should you follow suit? Even the experts disagree. A special report from the Search Engine Strategies conference, August 8-11, 2005, San Jose, CA. Search engine marketing is based on algorithms—those unpublished formulas by which search engines determine how to rank websites. Most search marketers spend a fair bit of time contemplating algorithms—how they work, what they’re looking for, ...