Google caffeine coming after the holidays – Page speed ranking influance

From: WebProNews
Google’s Matt Cutts discussed two key ingredients of where Google is headed in an interview with WebProNews out in Vegas. The first of these ingredients is of course Google’s much discussed Algorithm update (Caffeine), which was recently found to begin rolling out soon.
The fact of the matter, as Matt himself says, is that it [...]

Traffic drops and site architecture issues

From: Webmaster Central Blog – by Luisella MazzaWebmaster Level: Intermediate.
We hear lots of questions about site architecture issues and traffic drops, so it was a pleasure to talk about it in greater detail at SMX London and I’d like to highlight some key concepts from my presentation here. First off, let’s gain a better [...]

5 ways to improve your landing pages

by Sam Niccolls SEOmoz.com
(NOTE FROM RAND: Please welcome Sam Niccolls, SEOmoz’s newest addition to the consulting team – we hope you all like him as much as we do!)
A lot a marketers focus optimization efforts at the bottom of their conversion funnels. One effective way to examine conversion rates at the bottom of the [...]

How many search keywords can I target per page?

by Mike Moran
I’m sometimes asked this question, usually by someone savvy in search marketing. After all, it’s expensive to create and optimize pages for search, so you’d want to amortize that investment over as many keywords as possible right? Actually, no. The number of organic search keywords I recommend you target per page is one.
Surprised? [...]

All about the title tag

What Is a Title Tag?
The title tag is one of the most important factors in achieving high search engine rankings.
A title tag is essentially an HTML code snippet that creates the [...]

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