1. Why optimise your site? #1 gets 42% of clicks, #2 get 12%, #3 8% What difference would being number one make to your business? If only it was that simple: advertising indented listings “one box” “ten pack” maps images video and other stuff! Combine to complicate rankings and reduce CTR. 2. The simplest search engine optimisation stuff you can do today. Have you asked for a link today? Match the title tag of the page to the phrase you’re targeting. Headings – Use H1 to target your main phrase. Sub Headings...

It grates when people write poorly, huh. When writers write well, the words almost become invisible. The focus shifts away from technical details, and onto the message. Is there an easy way to write better blog posts? E-mails? Web copy? Let’s take a look at three guidelines for web writing. 1. If You Can Say It, You Can Write It The Dilbert Mission Statement Generator – sadly now offline – comes up with convoluted gems this: “Our challenge is to assertively network economically sound methods of empowerment so that we may continually negotiate performance based...

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you – the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid thisissue. At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine...

To get the right type of traffic to your website you need to concentrate on targeting your audience. Sure you can get any kind of traffic but you want targeted traffic with people that will buy your products. You don’t want the website sight-seers. There is a huge difference between obtaining traffic and getting the right types of buying traffic.  You can target your traffic when you understand the market and demographics of the regions you want to reach. This takes some research and time. It is worth the time you dedicate to the search. When you are in business to make money, time is one of...

From: WebProNews Google’s Matt Cutts discussed two key ingredients of where Google is headed in an interview with WebProNews out in Vegas. The first of these ingredients is of course Google’s much discussed Algorithm update (Caffeine), which was recently found to begin rolling out soon. The fact of the matter, as Matt himself says, is that it is only going live at one of Google’s data centers, and it is not even live yet, but will be before the holidays. That said, Caffeine will not roll out to the rest of Google’s data centers until after the holidays. He says that while Google could...